- Eco-friendly: Photocatalysis uses light, often solar energy, to drive chemical reactions, reducing the need for harsh chemicals and minimizing environmental impact. - Cost-effective: Utilizing abundant and renewable light sources can lower operational costs compared to conventional cleaning methods. - Versatility: Photocatalysts can be used in various forms (powders, coatings, membranes) and applied to diverse contaminants and environments. - Non-toxic: Many photocatalysts, such as TiO2, are non-toxic and safe for human and environmental health.