Several strategies can be employed to mitigate the effects of surface poisoning: 1. Catalyst Design: Developing catalysts with higher resistance to poisons by modifying their composition or structure. 2. Pre-treatment of Reactants: Removing potential poisons from the reactants before they come into contact with the catalyst. 3. Regeneration: Periodically regenerating the catalyst by removing the poison through thermal treatment or chemical treatments. 4. Use of Promoters: Adding small amounts of substances that can enhance the catalyst's resistance to poisoning.