Evaluating the success of marketing and outreach activities is essential to ensure they are effective. Key performance indicators (KPIs) include:
Engagement Metrics: Track website traffic, social media interactions, and content downloads to gauge audience interest. Academic Citations: Monitor the number of citations of research papers to assess their impact within the scientific community. Funding and Grants: Evaluate the amount of funding received and the success rate of grant applications as a result of outreach efforts. Partnerships and Collaborations: Count the number of new partnerships, joint projects, and collaborations established. Media Coverage: Analyze the frequency and quality of media mentions and press coverage.
