Marketing in catalysis is essential for several reasons:
Innovation: Highlighting innovative catalytic processes can attract interest from various sectors, including pharmaceuticals, energy, and environmental technologies. Funding: Effective marketing helps secure funding from investors, government bodies, and research grants by showcasing the potential impact of catalytic research. Collaboration: Promoting research findings can foster collaborations with other researchers, institutions, and companies, facilitating knowledge exchange and resource sharing. Education: Outreach efforts can educate the public and students about the importance of catalysis, inspiring the next generation of scientists.
