Purification is essential for several reasons: 1. Enhancing Catalyst Activity: Impurities can block active sites on a catalyst, reducing its activity. Removing these contaminants can restore or enhance the catalyst's effectiveness. 2. Improving Selectivity: Impurities may lead to unwanted side reactions. Purification helps in achieving higher product selectivity by eliminating these side reactions. 3. Prolonging Catalyst Life: Certain impurities can poison the catalyst, rendering it inactive. Purification can remove these poisons, thereby extending the catalyst’s operating life. 4. Ensuring Product Quality: In some industries, the final product must meet stringent purity standards. Effective purification ensures that these standards are met.