Addressing COI is essential in catalysis because: 1. Integrity of Research: Ensuring the integrity of scientific research is paramount. Unmanaged COI can lead to biased results, which can mislead the scientific community and the public. 2. Trust and Credibility: Trust in the findings and innovations from catalysis research is crucial for industry applications. Conflicts of interest can erode this trust. 3. Ethical Standards: Maintaining high ethical standards ensures that all stakeholders, including researchers, funding bodies, and the public, are treated fairly and transparently.