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How to Communicate Catalysis Research to a Non-Technical Audience?

Communicating complex catalytic processes to a non-technical audience requires simplifying the concepts without losing the essence of the information:
Use Analogies: Compare catalytic processes to everyday phenomena to make them more relatable.
Visual Aids: Use diagrams, charts, and infographics to visually represent the concepts.
Avoid Jargon: Use simple language and avoid technical terms that might be confusing.
Focus on Applications: Highlight the practical applications and benefits of the catalytic processes.

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