To calculate NPS, respondents are asked a single question: "On a scale of 0 to 10, how likely are you to recommend this catalytic process/material/technology to a colleague or peer?" Responses are categorized as follows: - Promoters (score 9-10): Highly likely to recommend. - Passives (score 7-8): Neutral or indifferent. - Detractors (score 0-6): Unlikely to recommend.
NPS is then calculated using the formula: \[ \text{NPS} = \% \text{Promoters} - \% \text{Detractors} \]
