incentivizes innovation

How Does Market Demand Drive Innovation?

Market demand is a powerful driver of innovation in catalysis. Industries are constantly seeking catalysts that can improve process efficiency, reduce costs, and meet consumer demands for sustainable products. For example, the growing demand for renewable energy sources has led to significant advancements in catalysts for hydrogen production, fuel cells, and biofuels. Consumer preferences for environmentally friendly products have also incentivized the development of green chemistry and sustainable catalytic processes. When there is a clear market need, researchers and companies are more likely to invest in innovative solutions.

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