market diversification

How Can Companies Achieve Market Diversification?

There are several strategies companies can employ to diversify their market in catalysis:
Geographical Expansion: Entering new international markets to tap into different customer bases and regulatory environments.
Product Innovation: Developing new catalytic processes or improving existing ones to serve different industries such as pharmaceuticals, petrochemicals, and environmental applications.
Strategic Partnerships: Collaborating with other companies, research institutions, or government bodies to leverage shared expertise and resources.
Mergers and Acquisitions: Acquiring or merging with other companies to gain access to new technologies, markets, or customer segments.

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